The Gender Dividend: Making the Business Case for Investing in Women

Acknowledging and investing in women can yield a significant return—a return known as the gender dividend. To fully capitalize on the gender dividend, however, countries and organizations must go beyond policies that focus on discrimination and develop solid strategies aimed at integrating women at every level. This will require building a strong, dual-focused business case that considers women as both workers and consumers that lays out the rationale behind why governments and organizations must look to women as key to their economic growth.