Gender Smart Business Solutions: Women Entrepreneurs light up the way for solar products in India.
Building markets for solar lighting, particularly among a widely distributed, low-income customer base, requires technical and business-model innovation. IFC’s Lighting Asia/India program accomplished both by partnering with solar distributors in India, such as Frontier Markets, to develop a network of women entrepreneurs known as Solar Sahelis. This network helped to overcome the cost and awareness challenges of selling in last-mile markets. As a result, the partnership was able to increase sales by 30 percent, opening up the market for solar lighting products.